Your customers already message you.
Now your shop can answer.
BizWa answers your customers on WhatsApp — in Tamil, Hindi, English or the Tanglish they actually type — using your live stock and your real prices. It recommends, it takes the order, and it writes that order straight into your system.
Sample thread · “Vastraa Fashion” is a demo shop, not a customer
The order is on WhatsApp. Your system doesn’t know that.
Customers message the shop. Someone reads it between serving people at the counter, checks whether the size is in stock, types a price from memory, and re-enters the order into the billing system that evening — if they remember.
Every step there is a place to lose the sale or the margin. And none of it is a technology problem you can solve by adding another app that staff have to open.
Six things, and none of them ask your staff to learn a new app
Speaks the way your customers write
Tamil, Hindi, English, and the romanised mix people actually type — “size 42 stock iruka?”. Voice notes as well as text. No menus, no “press 1”.
Answers from your real catalogue
Stock, sizes, prices and offers come from your system, not from a model’s imagination. If a size is out of stock, it says so and offers the nearest alternative that is actually on the shelf.
Recommends like a good salesperson
It suggests what genuinely goes with the item, at the price you set, and knows the difference between a suggestion and a promise.
Sends real WhatsApp, not a wall of text
Product carousels, reply buttons, images — the native WhatsApp formats customers expect, so the thread looks like a shop that knows what it is doing.
Writes the order into your system
The order lands where your billing and stock already live. Nobody re-types it at closing time.
Remembers the customer
A returning shopper is greeted by name and by what they bought last time, with the history your staff would have if they had a perfect memory.
Retail was where we started. It isn’t the shape of the thing.
Underneath, BizWa is a conversational layer over a system of record. What changes between industries is the vocabulary and the actions — not the engine.
The second pack we built is B2B distribution order-taking: a dealer sends a free-text order in Tanglish, and it comes back as a priced purchase order with a credit check applied and a confirm button. Same engine, different tools.
If you sell software to Indian businesses: your customers are being asked for a WhatsApp assistant and vernacular support. BizWa is the layer that gives you both without rebuilding your product, and without your customers’ data going somewhere you can’t explain.
Designed around how India actually messages
WhatsApp first, because that is where the customer already is
No app to install, no portal to log into. The channel your customers use for everything else.
Vernacular that actually works
Not translated menus. Real Tamil, Hindi and Tanglish understanding, including voice notes, with Indian-language models in the routing.
Your AI can move in-house
The demo runs on a cloud model. The architecture has a seam so that model can be swapped for one running on your own hardware — the same code, a different endpoint. For businesses that will eventually want the AI inside the building, that decision does not mean starting again.
And when the data is sensitive, there is Shield
For regulated businesses, our second product masks every identifier before a prompt reaches any model and records what happened. The two are built by the same team, on the same conviction. See BizWa Shield →
Where this earns its place
- Retail outlets — fashion, footwear, jewellery, electronics — where staff already answer WhatsApp by hand
- Distributors and wholesalers taking repeat orders from dealers over text
- PoS, ERP and WMS vendors who want a conversational layer to embed
- Multi-branch businesses wanting one voice across shops
The questions shop owners actually ask
Do we need to replace our billing or PoS system?
No. BizWa sits in front of what you already run and writes into it.
Will it invent products or prices?
It answers from your catalogue. Stock, sizes and prices come from your system, and when something is unavailable it says so rather than improvising.
What about customers who type in Tanglish, or send voice notes?
Both are expected, not edge cases. That is how people message shops in India.
Who sees our customer data?
The conversation runs through an AI model to understand it. For businesses that need identifiers never to leave — banks, insurers, anyone under DPDP pressure — BizWa Shield does exactly that, and the two products fit together.
Can we control what it says?
Yes. Tone, offers, what it may discount and what it must never promise are all yours to set, and there is an admin panel to watch conversations and correct course.
How long does it take to get running?
The gating item is usually a WhatsApp Business number and its approval, which is Meta’s timeline rather than ours. The catalogue and system connection are the straightforward part.
The quickest way to judge this is to be the customer.
We will point you at a live conversation, in your language, against a real catalogue — and show you the order landing on the other side.
Vendors and integrators — ask us about embedding BizWa in your product.